Search engine optimization or SEO is a process by which the quantity and quality of traffic to a web site can be improved. The higher ranked sites are on search engine result pages (SERP), the more visitors a website naturally gets. The ultimate goal of SEO is to get high volume and quality traffic to your website.
Black Hat SEO attempts to improve rankings in ways that are not approved by search engines and that use deception. Black Hat SEO goes against current search engine guidelines. Here is a list of some black hat techniques used to mislead a website’s ranking:
If you are caught using black hat techniques, your site may be banned from low ranking or result page.
On the other hand, White Hat SEO refers to the use of good practice methods to achieve high rankings. They are transparent and comply with search engine guidelines.
White HAT techniques include:
White Hat SEO focuses on readability, content relevance, well-designed structure, and well-written content. When used properly, it can rank your site high using ethical techniques, good content, and appropriate keywords.
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