Google vs. Facebook Marketing: Which Should You Use?
The two titans of PPC advertising are Google Ads (previously Ad Words) and Facebook Ads, as your agency is well aware. Both have the potential to be important business drivers for your clients, and many agencies combine the two to increase their reach. Where can you begin to get the most value when money and time are at a premium?Â
By leveraging the expertise of Digital Notebook, a reputable social media agency in Noida, you can further enhance your digital marketing strategies and ensure maximum visibility and engagement for your clients’ businesses.
While there are many similarities between the two ad platforms, knowing their key distinctions will enable your business to advise clients on which one is ideal for them. Word-of-mouth and organic growth can transform a concept into a small company. Paid advertising, though, may be essential for expanding. Online advertising platforms are plentiful for e-commerce businesses to select from, but the choice may ultimately come down to the top players in the market: Which is better for your business goals, Facebook Ads or Google Ads?
What Are Google Ads?
Previously known as Google Adwords, Google Ads is a pay-per-click (PPC) advertising platform famous for running ads paid for by businesses. Through Google’s search partner, these advertisements can be found on Google.com or other website’s search results.Â
The search network, which is the main component of Google Ads, enables advertisers to display their ads to consumers actively looking for goods or services their company provides.Â
Keywords are the main point for your search campaigns within the search network. You can choose keywords that are associated with your brand or company. When a user searches for a query relating to your term, an advertisement will appear on the search engine result page (SERP) for the user to click on.
What Are Facebook Ads?
Facebook’s platform for targeted advertising is called Facebook Ads. Ads can show up on Facebook’s Messenger app, Facebook Feed, and other websites and apps that are part of the Meta ecosystem.Â
They can be tailored to very particular populations and are available in several formats, such as slideshows, movies, and single photos.
Differences Between Facebook Ads and Google Ads
Both kinds of advertisements are undoubtedly there when you browse Facebook or perform a Google search. But how do they function in practice?Â
These are pay-per-click (PPC) based advertising systems. You participate in an auction when you create an advertisement on either site, bidding for the amount of money you wish to spend on ad space. Subsequently, you will receive a payment (details to follow) each time an individual clicks on one of your client’s advertisements. It sounds easy, doesn’t it?
1. Size Of The Audience:
Both Facebook and Google have vast audiences: Facebook has 1.73 billion daily active users, while Google processes an estimated 5.8 billion searches daily. Over 90% of Facebook’s advertising revenue comes from mobile advertising. That said you shouldn’t pass up the chance to advertise on mobile devices! You can’t base your client’s choice of platform solely on audience size because it’s quite likely that their target audience is present on both of them.Â
Rather, consider these questions for yourself:Â
1.Does their intended audience use these networks frequently?
2.Is the focus of their product social or search?Â
 In the event that no one is genuinely searching for their particular product, Google’s 5.8 billion daily searches will be of no assistance
2. Purchaser Intent:
In terms of buyer intent, Google Ads consistently outperform Facebook Ads. Think about the type of business your clients own. When consumers are prepared to buy, do they typically look for their goods or services online?
For instance, when someone’s air conditioner fails, they look for an HVAC repair company right away. Potential clients would see that company’s search engine adverts right when they needed their services.
However, that individual won’t recall the HVAC company they came across on Facebook three months prior. The winner in this case would be Google Ads without a doubt. Additionally, Facebook Ads are typically less successful at converting leads into sales. Facebook is mostly used for socialising and relaxation rather than shopping. Still, this site is a goldmine for expanding your client’s exposure. Building a social media network will increase people’s likelihood of making a purchase when they are in need of a good or service.Â
3. Options For Targeting:
You have choices for targeting (and retargeting) particular audiences with Google Ads and Facebook Ads. You can target users based on a variety of criteria, including age, gender, location, and income level, on both platforms.Â
Facebook, however, clearly wins when it comes to complex targeting choices. Facebook’s 2.6 billion monthly active users provide them with a plethora of data that they utilise to develop audiences based on a wide range of interests and behaviours in addition to the targeting possibilities discussed above.Â
Google Ads v/s Facebook Ads: When To Apply Each
The audience, sector, and commercial objectives of your firm will determine which Facebook Ads and Google Ads are best. In general, Facebook ads are better for engaging with customers and increasing brand awareness than Google ads for generating sales.Â
When To Use Facebook Ads:Â Facebook Ads can be utilised to target a certain demographic that has demonstrated a preference for the goods or services offered by your client. They assist you in increasing the visibility of their Facebook post and increasing website traffic. Facebook Ads can be configured to boost average click-through rate (CTR), impressions, and traffic to the website.Â
When To Use Google Ads:
Google Search Ads reach consumers who are actively looking for a way to solve a problem right now. They are a powerful tool for bringing in targeted customers who are already looking for your client’s goods or services—specifically, those who are searching by keyword.Â
Start Running Your Google And Facebook Ads With Digital Notebook
You must be excited to launch Google and Facebook Ads now that you have a basic understanding of them, in order for your brand to reach its intended audience. Count on Digital Notebook, the top social media company in Noida; we assist you in creating and managing your advertisements. Our team of professionals and developers conducts in-depth analysis of your business’s needs before creating advertisements that meet those needs. We have a reputation for working diligently to develop marketing strategies that boost your company’s conversion rates and provide the outcomes you need.