Why Content Marketing Is Important For Your Business?

In the present time, it’s very important for any business to have a strong online presence. Afterall, we’re living in the Information Age, where almost everything is governed by the Internet.

But how can you build a strong online presence?

Although there is more than one way, the best and the most effective is “content marketing”.

Customers today have turned smarter than before. Paid ads and emotional gestures work instantly and will benefit in generating sales but for firm stand and branding, content marketing is the key.

“Mutual loyalty” is what your customers want. And “mutual loyalty” is what you need.

Content Marketing can easily help you build this loyalty. However, not all contents work. You need to have a proper content marketing strategy to make your content work for you. This comprises various factors including SEO.

In this article, we’ll be discussing some important reasons for why Content Marketing should be your top marketing strategy to grow your business.

What is Content Marketing? and 

Content Marketing is a marketing strategy that aims to connect to its target audience by creating as well as sharing valuable and relevant content online. This content can be in the form of a blog, article, video, podcast, infographics, etc.

1.   Content Marketing Can Turn Your Small Business Into a Brand.

Small businesses often find it hard to compete with the bigger brands and sustain in the market. But choosing content marketing as your top strategy gives you a greater control on this competition.

You need not fear the big brands that are already on the top. Make your content relevant and informative. And that’s all that matters. The more people find your content helpful, the more free they will feel to take your services.  

Hence, to generate brand-awareness, you must follow proper content marketing strategy. It’s quite important to create more and more content that ranks.

2.   Improves Visibility

In the digital world, Google is everyone’s personal advisor. Whether it’s buying a product or learning to use it, we visit Google first. Hence, it’s very important to be at the top of Google SERPs.

How can you do that?

By creating high quality content. At present, 77% of companies say they have a content marketing strategy.

It’s because the reputation of a business is judged by the quality of the content that it creates. A big problem that small businesses face is that they fail to come in front of their customers. That is why they never get enough attention or recognition among the masses. But with content marketing this problem can be easily solved. Creating high quality content by keeping SEO & other factors in mind can help you get on the top of the Google SERPs. Thus, increasing your visibility.

3.   Enhanced Chances of Lead Generation

Content is a quite effective tool to engage your targeted audience and make them your customers. A quality content has more influence on your audience than any paid tactics. It’s more like a conversation between your customers and your brand. The more you solve their problems, the greater will be the trust between the two. If the reader can trust your brand, he is more likely to be your customer.

Moreover, well-optimised quality contents have higher chances to be found. Thus, it can drive more traffic. And this improves the chances of generating leads.

4.  Make Your Business Last Longer

Most small businesses die within a few years of their start. They only struggle to build authority and fail ultimately. So, what can you do to increase your business’s lifespan?

One of the easiest and effective ways is to switch to content marketing. When you showcase your expertise through your content, the credibility of your brand increases.

Remember, it’s the customer who makes or breaks a business’s future. Through content marketing you get a chance to build long-lasting relationships with your customers. Once you succeed in doing so, no one can stop your business from flourishing. Customer’s trust and support is all you need.

5. Less Investment, Greater Return

According to Content Marketing Institute, content marketing is 62% cheaper than outbound marketing and generates three times more leads.

 If you are starting at low-budget, content marketing can be the best strategy for you. You don’t need a lot of money and resources to start with content marketing. In fact, in many ways it is better than paid advertisements. The customers that you gain through content marketing are much more reliable than the ones who come through an ad.

Also, you won’t have to invest so much in promotions. With content marketing, you easily drive followers to your social media accounts. If your content has quality and is likeable, your users will automatically share and promote it across various social-media platforms.

Conclusion

All in all, content is king. I hope this article helped you understand that. Quality contents can do wonders for your business. But yeah, it’s quite important to be consistent. Quality and consistency are the key factors in content marketing. So, be very careful with both of them. And if you still haven’t started using “content marketing” for your business, start now. Let us know your experience!

About the author:

Sanya Singh  – Co-Founder of NxtDecade, a growing platform with futuristic blogs on various aspects of business and marketing. Connect with her on Twitter and LinkedIn.

Search engine optimization or SEO is a process by which the quantity and quality of traffic to a web site can be improved. The higher ranked sites are on search engine result pages (SERP), the more visitors a website naturally gets. The ultimate goal of SEO is to get high volume and quality traffic to your website.

Black Hat SEO 

Black Hat SEO attempts to improve rankings in ways that are not approved by search engines and that use deception. Black Hat SEO goes against current search engine guidelines. Here is a list of some black hat techniques used to mislead a website’s ranking:

• Keyword stuffing – using keywords highly on your website
• Invisible Text – Putting a list of keywords in white text on a white background that will be invisible to visitors but can be read by search engines
• Doorway page – fake page that user will never see
• Duplicate Content – Posting the same content to multiple locations on your website
• Link farming – Other companies promise that you will post a link on their website if they post a link for you

If you are caught using black hat techniques, your site may be banned from low ranking or result page.

White HAT SEO

On the other hand, White Hat SEO refers to the use of good practice methods to achieve high rankings. They are transparent and comply with search engine guidelines.

White HAT techniques include:

• Researching and analyzing the usefulness and functionality of your audience, your website and your site metrics
• Rewrite the meta data to include more relevant information
• Improving your content to include more keywords and keep people on your page
• Redesign to make your website more attractive and functional

White Hat SEO focuses on readability, content relevance, well-designed structure, and well-written content. When used properly, it can rank your site high using ethical techniques, good content, and appropriate keywords.

If you are a small business owner, you should use SEO to build a strong web presence and crack your competitions to get new customers for your business and take it to the next level.

SEO helps small business owners create fast, robust, and user-friendly websites that rank higher in search engines, which in turn helps bring more qualified potential customers to their sites and ultimately  increases conversion rates. as search engine users are more likely to trust a site that are on first page of search engine results pages (SERPs) than brands who are not.

For example – If you are a gynecologist in delhi, you would like to be ranking for the keyword phrase “gynecologist in delhi”.

Benefits of SEO for Small Businesses :

User-Friendly Websites

SEO will help small business owners create a faster, smoother, and user-friendlier website.Well-structured, clean and untouched websites force a casual visitor to stay longer, which reduces bounce rate and increases page views.

Bring in MORE Customers

Businesses that have a SEO optimized website bring MORE customers and grow as twice as fast than businesses who do not have one.SEO is probably the most efficient and affordable marketing strategy that exists today. Moreover, it will only bring in customers who are actively seeking to find your product or service!If you’re willing to spend few hours of time, energy, and small amount of money, SEO will help brings “targeted” traffic to your website.

 Build Brand Awareness

When your site appears on the first page of major search engines like Google, Yahoo, and Bing, your potential customers are more likely to trust your brand when they search for a particular term rather than other brands in which A strong web does not have presence.This is why small businesses who want to expand better brand awareness (either locally or nationally) want to invest in SEO and start achieving top rankings for key terms related to their business.

Digital marketing is about marketing a business or brand digitally. We all know that over the past 10 years, technology has developed rapidly. And the mobile phone is a great invention. According to a survey, until June 30, 2019, 4,536,248,808 people use smartphones. So it’s good news to market a product through digital marketing in many ways. With this marketing, you can not only save your money but also save additional effort. Digital Notebook is the growing platform of our experts with expertise where we help you in digital marketing.

• Digital marketing is nothing new. Ever since the Internet was launched. Digital marketing is not just activities. A term used for joint marketing activities and strategies.
• Digital marketing is a set of marketing techniques used to connect with a target audience using various digital channels.
• Digital marketing has many advantages over traditional marketing.
• Digital marketing allows brands to target specific audiences at the lowest possible cost.
• Digital marketing is not limited to promoting your business. Talked more about how you can connect with your target audience, potential customers, and your existing customers.
• Digital marketing can also be used for better customer services and pleasing customers.
• In my digital marketing tutorial you will find how brands use digital marketing to connect with their existing customers

Primarily digital marketing is divided into two major parts.

1. Search Engine Marketing

2. Social Media Marketing

How is PPC Beneficial for Startups?

A startup is having many reasons to choose PPC Services. PPC helps startups to get onto the first page of Google. You have not to pay unwanted amount for PPC. You can build strong visitation on search engine using PPC. You can get sales and leads from the first day of your business. Since in PPC you only pay when your ad gets a click.

Pay-per-click (PPC)- PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked, Search engine advertising is one of the most popular forms of PPC. Pay-Per-Click also known as cost per click (CPC),  is an internet advertising model used to drive traffic to websites.

How is PPC Important for Startups?

• PPC Can control and set the budget.·                 
• Get fast and very quick results.
• Get onto the first page of Google.
• See consistent improvement.
• Target right audience.
• Can spread business world wide.

As we now know Digital India, the marketing process plays a major role in our daily lives through digital platforms. Today, our lives and lifestyles have changed so much that we are most dependent on digital media. The market has started changing so much that many of us want to buy/buy the first review of a product, whether we prefer to buy it online or offline. The platform has brought about a complete change in marketing strategies and techniques for marketing a product or promoting a business.

Marketing a product / service on a digital medium such as search engines, social media sites such as Facebook, Twitter, Instagram, YouTube, etc. It is now considered a very powerful strategy to gain awareness, traffic, branding, leads. Because our country is changing digitally, our marketing sector is also changing digitally.