Search Engine Optimization (SEO) is a vital digital marketing tool that improves a webpage’s visibility and accessibility. An SEO-friendly website is crucial for reaching customers actively searching for related products and services. It offers a cost-effective means to increase visibility in search engines like Google and Bing. By following an SEO-friendly website checklist, you can optimize factors such as design, performance, and content to enhance search engine rankings. This blog provides insights into how to make your website more search-focused and SEO-friendly, resulting in increased organic traffic.

What is an SEO-Friendly Website?

An SEO-friendly website is a well-optimized online platform designed to maximize its visibility and ranking on search engine result pages (SERPs). It adheres to best practices and guidelines set by search engines, such as Google, Bing, and others, to ensure that the site’s content, structure, and technical elements are easily accessible and understood by search engine crawlers. This includes incorporating relevant keywords, creating high-quality content, optimizing meta tags, using responsive design for mobile compatibility, improving site speed, and obtaining high-quality backlinks. An SEO-friendly website aims to enhance user experience, attract organic traffic, and ultimately boost its online presence and credibility.

How to make SEO-Friendly Website?

Below are a few tips on how to become more SEO-friendly.

1. Unique Title and Descriptions for all Pages

An SEO-friendly website needs unique meta titles and descriptions for each web page. The titles should be around 50–60 characters, while descriptions can be up to 155-160 characters. Furthermore, these titles are important for search engines as they accurately inform visitors about the page’s content.

2. List your website link in the Google business listing

Having an optimized business listing on Google is a great way to attract more traffic to your website. It’s free and easy to use, and it provides brief information about your business, like its address, closing times, and website. Additionally, with visual representation, customer reviews, and ratings, your Google listing creates a brief introduction that catches the interest of potential customers. It can lead to increased traffic on your website and make it more SEO-friendly.

3. Clean URL Structure

Your webpage’s URL should be clear and adhere to best practices for search engine crawling to develop an SEO friendly website. Make sure all permanent links are lowercase, descriptive, spaced by dashes, and may naturally contain keywords to improve exposure.

4. Run Social Media Campaign

Using paid media advertising to promote your online store or e-commerce website is a terrific strategy to increase visitors. You may target people interested in your items through social media platforms like Facebook, Instagram, and Pinterest. Moreover, you may retarget website visitors with Facebook Dynamic Advertising by displaying them the goods they previously looked at. Instagram is well-known for helping users interact with their intended audience, while Pinterest provides targeted pins and paid advertising to help you reach your target audience.

5. Use Keywords

Choosing the right keywords is important for improving your website’s ranking on search engines. Moreover, to find suitable keywords, research popular terms and topics using tools like Google Trends or Ahrefs. In addition, use these keywords naturally in your content to improve the user experience and increase your chances of appearing higher in search results.

6. Use Header Tags

To create an SEO-friendly website, use header tags effectively. These HTML elements structure a webpage’s content, aiding search engines in understanding it. Focus on <h1> and <h2> tags for titles and headings, incorporating relevant keywords. Furthermore, consistently apply this method to enhance SEO rankings and ensure search engine crawlers accurately index your site. As a result, your page will rank higher in search results, connecting you with the appropriate audience.

7. Include Keyword-Rich Anchor Text in Your Links

Anchor texts are clickable words that take users to other pages. They help search engines understand the content and improve rankings. For SEO-friendly anchor texts, use keywords related to your website. For instance, if linking to an SMO tips page, use anchor text like “Learn SMO tips” or “SMO strategies.” Relevant and concise anchor texts are important while avoiding keyword stuffing to maintain good SEO.

8. Unique Content

It’s important to have original content on all your web pages and avoid copying content from others. Search engines penalize websites with plagiarized content, which can harm your website’s SEO performance. Additionally, make sure your content is unique to maintain a high level of SEO friendliness.

9. Optimize Image

Optimizing images for SEO is a great way to improve your website’s visibility in search engines. Follow these steps to make your images SEO-friendly and boost your SEO performance.

• Give each image a relevant file name with keywords related to the image’s content.
• Resize your images to reduce file size and prevent slow page loading.
• Compress images while maintaining quality using tools like Smush or EWWW Image Optimizer for WordPress users.
• Add alternative text (alt text) to describe each image for better search engine recognition.
• Consider adding short captions to provide more context and enhance user experience.

10. Use Google Tools

Analyzing the core metrics of your website is essential for creating an SEO-friendly site. However, tools like Google Search Console and Google Analytics are free and can provide valuable insights. In addition, with Search Console, you can see how your site performs in Google searches, view organic traffic, and identify issues like duplicate content or broken links. Moreover, Google Analytics offers metrics on your site’s performance overall, such as bounce rates. These tools help you understand how your site is viewed by Google and allow you to address any problems for better performance.

Why Is It Vital for a Business to Have an SEO-Friendly Website?

Let’s have a look at why it is vital to have an SEO-friendly website for businesses.

• Targeted Traffic and Leads: SEO optimization helps attract relevant traffic by targeting specific keywords, increasing the chances of converting visitors into leads and customers.
• Credibility and Trust: Websites ranking higher in search results are perceived as more credible and trustworthy, instilling confidence in potential customers about the business and its offerings.
• Cost-Effective: Compared to traditional advertising, investing in SEO offers a cost-effective long-term marketing strategy, delivering sustainable results.
• Improved User Experience: SEO involves optimizing website structure and content, enhancing user experience and navigation, leading to higher engagement and satisfaction.

Wrapping Up

Creating an SEO-friendly website is crucial for enhancing visibility and attracting organic traffic. By following the provided tips, such as optimizing titles and descriptions, utilizing social media campaigns, incorporating keywords, using header tags, and creating unique content, you can improve your website’s search engine rankings. Additionally, taking the help of a professional website designing company can further optimize images, utilize Google tools, and establish a proper content structure, effectively reaching the target audience and driving business success.

Discover the power of meta tags in SEO and unlock the full potential of your website. In this blog, we delve into the fundamental principles of search engine optimization and explore how meta tags play a crucial role in improving your website’s visibility and search rankings. From title tags to image tags, from description tags to robot no-follow and no-index tags, we’ll guide you through the key types of meta tags and their impact on your website’s performance. Are you ready to enhance your SEO strategy and boost your online presence with effective meta tags? If yes, read till the end.

What are Meta Tags?

Meta tags are pieces of text that represent a page’s content. They don’t appear on the page itself, but only in the page’s authorization code. They are really little content descriptors that improve tell search engines what a web page is concerning.
However, the only disagreement between tags you can view and tags you can’t view is the location. Furthermore, meta tags are visible only to search engines and reside in HTML at the page’s head.. Metadata refers to the description of data provided by tags on a page.

What is the Importance of Meta Tags in SEO?

By giving visitors and search engines valuable information about a webpage, meta tags are essential to search engine optimization (SEO). The significance of meta tags in SEO is explained in the following points:

Improved Search Engine Visibility

Meta elements like the title tag and meta description have a direct impact on how a webpage appears in search engine results. Moreover, optimizing tags with keywords and descriptions improves website exposure, search engine comprehension, and content understanding.

Click-Through Rates (CTR)

Effective meta tags can have a big influence on how many people click through search engine results. The page’s content is summarized in the meta description, while the title tag acts as the page’s clickable headline. Moreover, developing intriguing and educational tags to increase clicks from visitors who find your material relevant to their search queries.

User Engagement

By clearly defining the expectations a user has for the content of a webpage, meta tags in SEO help to improve the user experience. Users are more likely to click through and stay on the website when they encounter accurate and interesting meta tags in search results, which raises engagement metrics like time on site, page visits, and bounce rates. This user interaction conveys value to search engines and may improve search results.

Keyword Optimization

You can put relevant keywords relating to the content of the webpage in meta tags. Your page will be more relevant in search results if you use targeted keywords in the title tag and meta description to align it with particular search queries. It makes it more likely that your page will rank for pertinent keywords by assisting search engines in understanding the goal and subject of your page.

Social Media Sharing 

When sharing web pages on social networking networks, meta tags are also quite important. Meta tags frequently include the title, description, and thumbnail picture when a website is shared. By making these tags as effective as possible, you can manage how your material appears on social media, boosting its visibility and encouraging readers to visit your website.

Structured Data and Rich Snippets 

Structured data can be included using certain meta tags, such as schema markup. Search engines can interpret the text more thoroughly and meaningfully because of this additional information. Structured data enhances the visual appeal of search results by incorporating additional contexts such as star ratings, reviews, and product details, thereby creating rich snippets. Rich snippets can increase click-through rates and draw more attention.

Types of Meta Tags

In a web page, a lot of various HTML tags can be used. We’re simply going to concentrate on a few highly used meta tags in SEO.

Title Tag

The title tag instructs search engines to show the specified title on SERPs. It can be an abbreviated version of the website’s headline. The title tag also determines the title that will appear on the page when it is shared on social media and in browser tabs. It is simpler for search engine crawlers to read, categorize, and rank your content if your web pages have title tags.

Image Tags

Image tags, also known as alt tags or alt attributes, are HTML attributes that provide textual descriptions for images on a webpage. These meta tags in SEO are necessary for accessibility. In addition, image tags offer alternative text for visually impaired individuals and enhance search engine indexing and positioning.

Description Tags

Description tags, also known as meta descriptions, are HTML elements that provide concise summaries of a webpage’s content. Search engine results display a page’s content overview below the title tag, providing readers with a quick overview. By affecting click-through rates and user engagement, description tags are essential to SEO. Website owners can write interesting and relevant descriptions to boost organic traffic and search results visibility.

Keyword Tags

Keyword tags also referred to as meta keywords, indicate the primary keywords or phrases associated with a webpage’s content. In the past, they played a significant role in SEO. However, search engines now prioritize other factors for ranking. While keyword tags are no longer a ranking factor but are still useful for internal reference and organization by website owners and content creators.

Robot No-follow and  No-index Tags

No-index and Robot No-follow tags are crucial for website SEO. No-follow tags tell search engines not to follow a particular link, stopping it from affecting search results. On the other side, No-index tags prevent search engines from indexing specific web pages, preventing their inclusion in search results. These tags optimize search engine visibility and traffic flow by indexing and following relevant pages for optimal results.

Conclusion

In conclusion, meta tags play a crucial role in search engine optimization (SEO) strategies. They are HTML tags that provide information about a webpage to search engines and website visitors. By strategically optimizing meta tags, businesses can enhance their online visibility, improve click-through rates, and attract targeted traffic to their websites. Don’t overlook the power of well-optimized meta tags in your SEO efforts. Contact Digital Notebook, a leading SEO agency today to enhance your website’s visibility and attract the right audience to your online presence.

Have you ever noticed that effective digital marketing strategies all have something in common? It’s keyword research. 

In the ever-evolving realm of digital marketing, keyword research remains a cornerstone for success. It empowers marketers to optimize websites, targets specific traffic, and generate leads through a combination of user-centric content and data-driven insights. 

Today, SEO has evolved and encompasses various verticals, but at its core, it’s about identifying online opportunities and driving relevant traffic to your website. And keyword research plays a vital role in this strategy.

What is Keyword?

A keyword is a term that accurately sums up the information on a given website or article. It’s the search phrase you want to rank for on a specific page. People should be able to discover a certain page on your website when they use Google or another search engine to look for a keyword or phrase.

What is Keyword Research?

Keyword research is the process of uncovering popular words, phrases, and search terms that people are actively looking for, particularly those with high search traffic. Search intent refers to how research links a keyword’s importance to a website and each of its pages so that users can find the right page to answer their questions.

Furthermore, keyword research entails categorizing search queries into stages of the user journey and search subcategories such as transactional, navigational, and informational.

Through effective keyword research, people can find what they need:

• Users who wish to investigate a specific brand can do so by researching that brand.
• Customers who are looking to purchase can easily navigate to the appropriate product page.
• A user who wants to know “how to can” finds a step-by-step explanation of a process on this page.

In addition, keyword research should also take into account whether ranking for a particular keyword would be worth the time and effort required to rank high and generate traffic. All traffic isn’t created equal.

Process of Keyword Research

While basic keyword research can be done in a couple of hours, there should be a process in place to keep an eye on keyword trends and build new lists as your company’s needs evolve.

The following are the fundamental steps to be followed:

Brainstorm:

Before you dive into out-of-the-box thinking, get your team to brainstorm the phrases that are common to your target audience on their buying journey. Instead of using technical terminology, use a language that is understandable to your audience.

Select an Effective Tool:

The industry is filled with both free and expensive SEO keyword tools. You need a powerful keyword tool if you want the greatest outcomes from your keyword research. For example, SEO tools such as Demand Jump will provide you with accurate search volumes, competitive URLs, and attribution insights.

Build Keyword List:

Begin with a primary keyword list that includes your core keywords, themes, and brand identity. You can also want to create secondary lists that focus on a particular product or service area or a particular stage in your marketing funnel.

Establish Your Baseline and Set Goals:

Save your lists and keep track of your ranking position so you can track your progress at a later date. Set targets around the keywords you want to improve your ranking for.

Below are the Best Keyword Research Tools

There are numerous research tools available to assist you in developing your keyword strategy, however we will highlight some of the best here:

SEMrush: SEMrush is a search engine optimization (SEO) tool that compares domains and analyzes keywords and positions in Google and Bing’s organic search results. 

MOZ Keyword Difficulty Tool: MOZ’s Keyword Difficulty tool is a great tool to analyze competition and find the low-hanging fruit. It gives keywords a Difficulty Score based on their search volume and search engine results pages (SERPs).

Ahrefs: Ahrefs keyword explorer is like SEMrush but with extra features and an easy-to-use interface. It can predict how many searches will turn into real page views, run the largest database, finds opportunities, and aid in competitive research. 

Google Keyword Planner: Keyword Planner is Google’s free AdWords tool. It is a great place to begin your research process. You will get a list of relevant keywords, metrics to measure competition, historical stats, and a new list of keywords. Unfortunately, it’s been removed from some of its features, but you can fill in the gaps with Google Trends.

Why Keyword Research is Important?

Keyword research is vital for understanding customer behavior, improving search engine rankings, optimizing content strategy, and maximizing ROI. By conducting thorough keyword research, you can optimize your digital marketing efforts and increase your chances of success in the online landscape.

It is essential for several reasons:

• Improved Website Visibility,
• Targeted Traffic Generation,
• Competitive Advantage,
• Content Strategy Optimization,
• ROI Maximization, and so on.

Final Thoughts

Keyword research is an integral part of digital marketing and SEO. By conducting thoroughly, you can optimize your website, attract targeted traffic, and generate leads. Take advantage of powerful tools and make data-driven decisions for your online success.

Remember, an effective research process is the foundation of a successful digital marketing strategy, helping you connect with your target audience and drive sustainable growth.

In addition to undertaking extensive keyword research, consider the advantages of employing a professional digital marketing agency. Their expertise and industry knowledge can maximize the potential of your digital marketing and SEO approach

SEM is Search Engine Marketing. This may appear very broad. But the term has truly come to expect a very particular type of marketing on search engines. SEM may include search engine optimization (SEO), which improves or rewrites website content and site structure to accomplish a higher ranking in search engine results pages to improve pay-per-click listings.

SEM vs SEO:

Approximately recently, search engine optimization related to fall under the umbrella title “search engine marketing,” but both have become so complicated that SEM and SEO now are two separate items.

Search engine optimization is focused on developing your site to improve your organic search engine rankings. SEO essentially turns around putting keywords strategically throughout the site, link construction, building site authority, and using meta data that’s crawlable by Google.

With Search Engine Marketing, on the other side, you pay to operate on the SERPs. Essentially, you pay to display your ads to users who are actively seeking the keywords you’re targeting. You don’t need a high site authority to be capable to display on the first page of Google when you’re ready to pay for it.

Search Engine Marketing Platforms:

Every search engines has an ad platform for search engine marketing. A well-known platform to use is Google AdWords. Bing Ads and Yahoo Search Ads are also great SEM platforms that you can apply.

These two can be widely used when it comes to SEM as well as SEO:

Keywords Research:

Keywords are everything for search engine marketing, just as they are for SEO. When you run an SEM campaign, you choose keywords that determine which advertisements appear on which searches.

As a result, in-depth keyword research is the solution to managing a successful search engine marketing (SEM) campaign.

Keyword Choose:

Picking the right keywords can make or destroy your search engine marketing campaigns. You want to request keywords that have high volume and low competition. This will improve the probability that your ad will rank well and bring your CPC down.

Luckily, you don’t have to carelessly pick keywords and wait for the results to come in before you can decide which keywords have sufficient volume and a satisfactory CPC. There are many keyword analysis tools you can use to do SEM keyword analysis.

Benefits of SEM:

There are numerous advantages of SEM in online marketing. Some of them are:

1. It’s Prompt Brand Awareness in Search Engines

Generally, SEO and unpaid social media take time. Google states it can take up to a year for a quality site to mount the rankings. And your capacity to do so depends on the approaches applied and what the opponent is doing.

2. Grows Your Business

SEM is amazingly scalable. It’s easy to start small. Test things out. See what works. Keep prices low if you have a very restricted budget.

Then as incomes go up gratitude to SEM, increases the number of advertisements. Eliminate ads that aren’t working. Refine your campaigns. And improve your daily advertisement spend.

In Advertisements and most other PPC platforms, you can establish a daily estimate of as low as $20. This way you never get shocked by a high bill for promotion.

3. Time, place, and right people:

Almost half of the world’s population is now online. Above 93% of online activities begin with a search engine. Search engines induce more traffic to websites than any other reference.

It doesn’t matter what your goods or service is. With only some limited exceptions, their journey begins online.

Being noticeable in search results involves being where the clients are. It’s also the ideal time to gain a new consumer.

4. Other Advantage of SEM:

Through excellent SEO, does your opponent already have a coveted top spot in the organic search results? You can develop above them with paid ads.

Is your opponent also using paid ads? You have to as well to remove that competitive position they have on you.

The huge majority of companies aren’t using SEM to its full potential. They’re spending more and getting less because of it. Possibilities are your opponent is one of these.
With a great SEM strategy and compelling copy of your own, you’ll have the start over the less savvy opponent. Have a smart competitor? The right plans can also defeat them to improve your business share.

How Should You Go About It?

The best way to do SEM is to hire a professional agency.

Digital Notebook is a top SEM & SEO company in Noida. As the best agency, it prioritizes learning about its client’s company objectives. Following that, all choices are made with those objectives in mind. They believe in conducting business with integrity, honesty, and a genuine concern for people. They’ll not sell you stuff you do not require. They won’t mislead you in an effort to win your business. Come and visit Digital Notebook.

Keyword stuffing is a controversial SEO practice that involves excessively and unnaturally using keywords in web content. This article examines its origins, methods, negative connotations, avoidance strategies, and results.

What is Keyword Stuffing?

Keyword stuffing is a “black hat” and “white hat” search engine optimization tactic of including a target keyword multiple times on a page without distracting or misleading keywords. It is a practice that has evolved over time in the field of search engine optimization (SEO). It involves excessive and unnatural use of keywords in web content. However, this tactic is now widely acknowledged as a poor SEO technique because of its negative consequences on user experience and search engine rankings.

A Brief History:

Keyword stuffing was a popular tactic back in the 1990s. In the early 2000s when Google and other search engines relied massively on demanding keyword matches. That time create a new approach to keyword stuffing.

Several techniques for the same are:

a) Excessive keyword repetition within content, titles, and meta tags.
b) Irrelevant keyword insertion to drive traffic unrelated to the page’s actual content.
c) Using invisible or tiny text filled with keywords.
d) Keyword stuffing in alt tags, image file names, and URL slugs.

Why it is regarded as a Bad SEO Practice?

Keyword stuffing is a practice that can result in a poor user experience, as it leads to content that lacks readability and coherence. Users may become frustrated and lose interest as a result of finding it difficult to understand the material being presented. Additionally, search engines like Google have algorithms in place to detect this bad SEO practice, which can lead to penalization such as dropping rankings or even removal from search results.

Additionally, keyword stuffing can harm a website’s reputation by giving it a spammy and unprofessional appearance. People can stop visiting the website as a result of losing faith in it. It is crucial to remember that while keyword density may appear to be a quick way to improve ranks, search engines value user experience and high-quality content more.

Moreover, over-optimization is another risk associated with keyword stuffing. When the focus is solely on ranking for a specific keyword instead of providing value to users, it may lead to over-optimization.

In conclusion, using keywords excessively is an outdated and ineffective SEO strategy that should be avoided at all costs. Instead, focus on producing high-quality content that is informative and user-friendly. By doing so, you will be able to avoid poor user experiences as well as penalization from search engines while building trust with your audience.

How Can You Avoid It?

The easiest way to avoid keyword stuffing is to build rich content that will be helpful to the end-user. Opinions around keyword frequency vary, but as a rule, try to avoid duplication and only include keywords that are related to the subject of your page. Including long-tail keywords is a good way to stop the repetition.

Therefore, the best method to avoid it is to focus on creating high-quality content that is informative, engaging, and valuable to your target audience. Use keywords naturally and sparingly, ensuring they flow seamlessly within the content. Prioritize user experience and readability while optimizing for search engines.

Consequences of Keyword Stuffing

Keyword stuffing can have severe consequences for your website’s SEO efforts.

• Search Engine Penalties: Search engines penalize websites that engage in this practice, resulting in lower rankings, reduced organic traffic, and potential loss of business opportunities.
• Negative User Experience: Keyword-stuffed content frustrates visitors, leading to higher bounce rates and diminished user engagement.
• Damaged Online Reputation: This practice undermines credibility, potentially tarnishing a website’s reputation among users and industry peers.

Conclusion

In today’s SEO landscape, keyword stuffing is an outdated and ineffective tactic that can harm your website’s visibility and reputation. Therefore, focus on creating valuable content, using keywords appropriately, and providing a positive user experience to improve your SEO efforts and achieve long-term success. By partnering with an SEO service company, you can receive professional guidance and optimize your website using modern, effective strategies. 

Accelerate Your Website With SEO Services Noida

Digital Notebook is an SEO Agency in Delhi. We are a team of experienced individuals who understand the issues behind putting up a business online. In lieu of that, we provide digital solutions through our esteemed services in the field of digital marketing. We make sure that get to the right audience when a person makes a search for the relevant keywords that align with your business.

We started with only a few members and now we are a full-fledged SEO Agency in Delhi offering SEO Services Noida. This transition has helped us grow a lot. Now we know and exactly deal with the problems of our clients. However, we do not limit to the mere understanding of their problems but we try to deal with them strategically by bestowing them the visibility they deserve for their business.

What makes us different from the rest is the kind of relationship we bear with our clients. We try to add a personal touch to our SEO Services Noida just to give it a flavor of trust and companionship. We try to devise strategies that suit the needs of our clients. With understanding, we make our way to successful campaigns to boost traffic onto our client’s websites.

As a team, we do not fear challenges. We accept them with grace and try to overcome them. For us, struggles help us grow. We have in the past worked on complex projects and through the services we have given them impeccable results. We only aim for the biggest because settling with a low rank is not something that people aspire to be.

SEO Agency in Delhi

Remember the big haul around class rank when you were in school. The world hasn’t changed much. In the present scenario, if you have a business then bringing it online is quite essential. On it, it is even more important to optimize your website for the search engine. This will show the products and services of your business on the top results of the search engine for certain keywords. Admiring, right?

Counting You Being the First as Our Success!

Give your business the right kind of attention it deserves by making it flash in the top results of the search engine. We know how to give your business the attention it deserves. Through smart keyword strategy, we can do it all for you! All that you need to do is, get in touch with Digital Notebook- a Digital Marketing Agency in Noida.

We have an intelligent technical team at our firm. We hire only the experts because compromising is not something we can afford. Still, wondering why should you choose us?

Safe and Secure

Work with us and keep your worries regarding website security and digital assets on the backseat.

Transparency

We do not hide away anything and we always provide you with the right information and reports.

Accountability

Once you give us a project, we take it as our responsibility. We come up with the best solutions for making your business run smoothly on the digital platforms because more than thinking of it as our duty; we look at it with greater involvement.

Cost-Effective

All our pricing and packages are affordable. We do not overprice our rate. Keeping it all reasonable, we are here to cater to all your needs and demands.

So without having a second thought on this, give a kick-start to your business with our SEO services. We will help you reach the top with our exclusive packages. Get in touch with our expert team and we’ll be delighted to discuss your case in great detail!

In the present digital era, what is even far away? Nothing! Now any information is available only a click away. You want to look up for a college teaching certain course or you want to buy a gift for your mother’s birthday, just look up online and you’ll find plenty of options for doing it. Search is the most common way through which people get in touch with other services. So why not take a good hold of this opportunity to show up your business! Been widely acclaimed SEO Company in Noida, we take up the task of getting you on the top search ranking.

What is SEO?

Search Engine Optimization basically means to make your website optimized in the sense that it makes to the Google first page. With this, the audience will find you easily without you getting lost in the crowd of many. Thus, it makes SEO the most important asset for any business because without visibility what good can a business do online?!

Digital Notebook being the best SEO Company in Delhi is here to take all your worries away. If you are worried about the ranking of your website, then we are the right choice for you. We up-level the ranking of your website and earn increased traffic for you.

Best SEO Company in Delhi

Digital Notebook’s team has an expertise in Search Engine Optimization. We provide the best services in affordable ways so that you don’t draw all the pennies out of your pockets. We completely understand what all can a group of experts bring to a small business, and anytime we are ready to do it for you.

Welcome Recognition with the Right Search!

Meet Digital Notebook- The Best SEO Company in Noida

If you are willing to make your business level up on the search engine, then you are at the right place. We, at Digital Notebook, make sure that you get the recognition you deserve. Being the Best SEO Company in Delhi, we ensure all your products and services get highlighted rightly on the search engine.

Our team includes certified professionals who have great knowledge and experience in this field. We have been working in the past with small and big brands; we do not treat projects differently on the basis of its size. Each project to us is unique and equally important.

Get the Topmost Ranking for the Desired Keywords

Here is a chance to bring the most out of your efforts by tinkering the SEO settings of your website with our experiential team. Get quality leads and better sales with our SEO services. Check out what all do we have in stock for you:

SEO Consultancy

With us, you can reframe your SEO aims and objectives in a manner that is achievable and realistic. Our team helps you connect your company’s goals with the kind of targeting you wish to have through SEO.

Keyword & Market Research

We help you get to the right bucket of keywords that revolve around your business so that your targeting gets even more specific and focused.

Social Media

To amplify your reach, we get you onboard with your business social media account. While search engine can get you leads, we make sure you don’t stay far away from the opportunity of increasing traffic on your website via social media handle.

Content Marketing

Keywords are nothing without great content. Content is the mesh that helps keywords surface. Creating compelling content is our greatest strengths.

Reporting and Analysis

We take into consideration the monthly activity and how much we have helped you progress. This keeps the faith of our loving clients intact. Moreover, we get a chance to improve or make future decisions wisely.

For more about SEO read this What is SEO and How it works?

How to Use Google Question Hub and How It Works?

Google added a new tool that is google question hub. Here we are describing about the google question hub Believe me, nothing can fascinate us when it comes to technology other than the greatest invention- GOOGLE! Yes, just imagine what you would have done without it. You would have to take a long walk to see the nearby cafes, go by foot or car to buy medicines even when you are ill, and yes not to forget how impeccably Google helps you complete your college assignment. Because of all this and a lot more reasons, Google has a special space in our hearts. If there is one place for the ultimate Google Search Engine, another brilliant tool that has now come up is Google Question Hub. Don’t know what that is? Let me tell you a secret, you might actually be using it. Yes! That’s true. Let’s understand what Google Question Hub Tool is! Read onwards…

What is Google Question Hub?

Are there questions that Google search engine can’t answer? Here is a solution- Google Question Hub

It is a platform developed by Google which mainly focuses on the unattended questions on the internet. What sort of questions are these?

Well, there are the questions that people as and which do not have an answer available. This can be of great help to bloggers and content writers.

However, as of now, this cool tool is available in three countries only! What are these? Those countries are India, Indonesia, and Nigeria. This means it is only available in a few languages namely- English, Hindi, and Bahasa Indonesia.

What is the use of Google Question Hub?

Well, now a major population of the world has access to the internet. Coming down to these three countries, let’s suppose majoritively people surf the internet on day to day basis in these question. But when it comes to language, there is a missing link. People often try typing in their mother tongue only to find information and blogs in a different mother tongue. Have you ever felt that?

Let’s see this through an example. Hindi is the most commonly used language in India. There are a lot of people who type their questions into the search bar in Hindi. How many people will find the blogs on that topic in Hindi? Well, only a few… a very few!

Now I think the whole purpose of Google Question Hub is getting clear! Through this tool, Google is trying to fill the gap.

How Does Google Question Hub Works?

You all must be thinking like Google knows everything. Time to clear this misunderstanding!

You are wrong.

Do you know that 15% of the questions on daily basis are never asked on Google before? That’s weird, right?

Yes! With that, there are so many questions that Google doesn’t have answers for. It can save content writers from getting their brains into this thing of generating new and fresh ideas that too daily. Imagine if you find the treasure of the questions that people ask more frequently. How wonderful will that be? Not only that but it increases your chances to be seen because as of now only a little or nil is written about them.   you will be able to find.

So Google figures out all the questions that people ask on regular basis and puts them in one place and that is the Google Question Hub. How does it work?

Just enter a keyword and Google will show you what all questions are asked on the daily basis about it and let you know that! So just type in the topic and find all the questions.

What to Use Google Question Hub?

Without further ado, dive into the features that are there in this content idea generator tool:

Search- Just enter a keyword into the search space and find the questions that is frequently asked by users. Google will show you all the list of questions (100 at a time) you.

Export to CSV- With all the questions with you, you can export these to your system by pressing the button Export to CSV. However, you can only export 100 questions at a time.

Star Questions- You can now star any of the questions you feel are important or the ones that you can work on later. This saves you from piling your system with questions by enabling you to star any of these anytime! Stared questions have a separate dedicated tab for view it later.

Add Questions- On the left side of the screen, there is a tab for Add Questions. Here is where you need to add the questions that are related to your topic.

History- History like always, will bring back all the search results and inquiries made into the search bar of Google Question Hub.

Setting- The setting option available on the screen will help you select the language in which you want it to use. You can select to keep or delete the activity. Also if you want to delete your account, you know where to go!

Send Feedback- Here is the last but not the least option, Send Feedback. Like every developing concept needs feedback from its users, likewise, feedback here too is important. Also, more importantly, the tool is in the beta version so Google needs feedback from the bloggers that are getting benefitted from it!

Google Question Hub- A Pioneer in Creating Fresh Content and Ideas For Writing!

Here is the greatest tool for content writers and to help them do away with the silly and not so smart activity of just thinking what people must be interested in. That way the results are not at all accurate. However, this tool can help you know exactly what questions are people asking. Not only this but these are the questions that are not answered by Google. Isn’t that great?

For these questions, there are no competitors. You alone and your content!

So, if you are a blogger and finding topics of people’s interest troubles you, you know how helpful can this tool prove to be!

So, people, we hope we have enlightened you a lot with this resourceful blog. Comment down below and let us know what do you think about it.

Good Luck Writing!

Digital Marketing might appear like something that has methodologies and strategies behind it. No doubt it is true. But let’s not forget content that forms the base of digital marketing. Be it anything, Content Creation is the starter. Like you cannot run onto the main course without getting a taste of the starters, likewise Content Creation is the priority!

When it comes to digital marketing, content Creation is something that does the real conversation. People get to know who you are and even why you should go for that particular brand- all is done by content. Wait… Are you thinking of content Creation as the textual part, the one that appears in the paragraph? No! You are doing a mistake here. Content Creation is a digital term. It comprises text, images, videos, gifs, and everything that makes your posting or blog complete!

Well, now maybe you know why is it important.

That’s not it! There are many reasons why you should be focusing on the content. Check out our next section and figure out the most important reasons for good content Creation. Read onwards…

Importance of Content Creation in Digital Marketing

• Telling about your brand – In what other possible ways can you tell about your business? The simplest way to do it is by creating content. Write about a certain topic and drop hints about who you are and in what ways you can prove to be of use to them.
• Educating Audience: Writing is imparting information. The best blogs have something to say to the readers. For digital marketers, educating the audience and telling them how to go about firming their position in the marketplace comes only with content Creation!
• Advising: Alongside informing your readers about a topic, help them by giving honest advice. Tell them what to take care of while making a buying choice and guide their decision making.
• The fuel of Social Media Strategies: Your business needs to do the real taking with your consumers if you want to stay relevant and recognized in the market. Yes! For this, you need to develop engaging content and maintain social media accounts to connect with your customers.
• Keywords: Keywords that are used in the content help businesses gain visibility. Without it, your rank on the search engines can dwindle.
• Earn Conversion: The best way to earn higher conversion can be done by writing good content. The more it will appeal to people, the more traffic will be earned by your website. It is a win-win strategy.
• Establishes Authority: Let the content speak for you and do the major talking! Believe it or not, but if you are regularly writing content on your social media accounts or website then you are increasing your chances of building a brand identity for your business. Why? Because being online matters!
• SEO- This is the most important reason when the practical aspects of writing content are taken into consideration. With such a big role that content plays for SEO, let’s read about it in a separate dedicated section.
• So what are you waiting for? Jump into the next section…

Importance of Content Creation in SEO

Well if you ever thought of SEO in separation from content writing, then this was probably your biggest mistake!

Yes, these two are interrelated as they form an action reaction chain.

What exactly is SEO?

Digitalnotebbok.in

SEO is a part of digital marketing that helps business and online platforms gain better online presence. How? This is done by getting the experts optimize a website so that it ranks higher on the search engine and people find it easily on the first page of Google. While there are so many things that work behind it, Content is surely one wholesome criteria.

SEO Content Creation is the way of writing a content in a manner that it makes a higher rank onto the search engine. Keywords play a crucial role in this.

You can add these keywords a number of times and optimize your content creation for better ranking through it. But wait, don’t just smash these keywords anywhere. Placing plays a crucial role in here! Make sure you place them when needed!

Here are some other key benefits of content creation, in relation to SEO:

• Google Needs Content- First things first! What will Google rank if you do not have anything? Content Creation is the sole foundation and without it you won’t have anything worthy to put online. Write content and feed Google with something it can rank!

• Quality Content Creation Generates High CTR – Google is a little biased for better CTR. It is a really crucial factor to rank your website onto the top searches. The more users and visitors click on the link, the more are your chances of getting higher ranking on the search engine.

• Quality Content Helps You Generate Backlinks – One of the best way to get better with SEO is to generate as many backlinks you can. With backlinks, you get better at getting recognized in your domain. People see you as a credible company and not a fuss anymore. Thus with trust comes more chances of you seeing your website surface on the search engine in the top results.

• Keywords Get Packed Into Content – Keywords are really important when it comes to SEO. These are the words that the users will type whenever they will make an entry into the search box. Targeting those as keywords can help you gain better rank on the search engine.
• Chances of Sharing- If you have put a content online, then there are chances that people will see it and maybe share it if they like. If that is the case, then the chances of you getting in front of people’s eyes increase i.e. your rank will improve automatically!

Conclusion

Content Creation is the King is rightly said. Without it, your mansion will be devoid of a strong foundation. Build up strong content and use it in the right direction. Now you know how a good content can bring you perks of SEO. That means double benefits from the same arrow!

Isn’t it cool!

Start off with your new content strategy and make sure you create great content write-up to engage your readers in a prospective manner.

GOOD LUCK TO YOU!

Search engine optimization or SEO is a process by which the quantity and quality of traffic to a web site can be improved. The higher ranked sites are on search engine result pages (SERP), the more visitors a website naturally gets. The ultimate goal of SEO is to get high volume and quality traffic to your website.

Black Hat SEO 

Black Hat SEO attempts to improve rankings in ways that are not approved by search engines and that use deception. Black Hat SEO goes against current search engine guidelines. Here is a list of some black hat techniques used to mislead a website’s ranking:

• Keyword stuffing – using keywords highly on your website
• Invisible Text – Putting a list of keywords in white text on a white background that will be invisible to visitors but can be read by search engines
• Doorway page – fake page that user will never see
• Duplicate Content – Posting the same content to multiple locations on your website
• Link farming – Other companies promise that you will post a link on their website if they post a link for you

If you are caught using black hat techniques, your site may be banned from low ranking or result page.

White HAT SEO

On the other hand, White Hat SEO refers to the use of good practice methods to achieve high rankings. They are transparent and comply with search engine guidelines.

White HAT techniques include:

• Researching and analyzing the usefulness and functionality of your audience, your website and your site metrics
• Rewrite the meta data to include more relevant information
• Improving your content to include more keywords and keep people on your page
• Redesign to make your website more attractive and functional

White Hat SEO focuses on readability, content relevance, well-designed structure, and well-written content. When used properly, it can rank your site high using ethical techniques, good content, and appropriate keywords.