Digital Marketing might appear like something that has methodologies and strategies behind it. No doubt it is true. But let’s not forget content that forms the base of digital marketing. Be it anything, Content Creation is the starter. Like you cannot run onto the main course without getting a taste of the starters, likewise Content Creation is the priority!

When it comes to digital marketing, content Creation is something that does the real conversation. People get to know who you are and even why you should go for that particular brand- all is done by content. Wait… Are you thinking of content Creation as the textual part, the one that appears in the paragraph? No! You are doing a mistake here. Content Creation is a digital term. It comprises text, images, videos, gifs, and everything that makes your posting or blog complete!

Well, now maybe you know why is it important.

That’s not it! There are many reasons why you should be focusing on the content. Check out our next section and figure out the most important reasons for good content Creation. Read onwards…

 

Importance of Content Creation in Digital Marketing

 

• Telling about your brand – In what other possible ways can you tell about your business? The simplest way to do it is by creating content. Write about a certain topic and drop hints about who you are and in what ways you can prove to be of use to them.
• Educating Audience: Writing is imparting information. The best blogs have something to say to the readers. For digital marketers, educating the audience and telling them how to go about firming their position in the marketplace comes only with content Creation!
• Advising: Alongside informing your readers about a topic, help them by giving honest advice. Tell them what to take care of while making a buying choice and guide their decision making.
• The fuel of Social Media Strategies: Your business needs to do the real taking with your consumers if you want to stay relevant and recognized in the market. Yes! For this, you need to develop engaging content and maintain social media accounts to connect with your customers.
• Keywords: Keywords that are used in the content help businesses gain visibility. Without it, your rank on the search engines can dwindle.
• Earn Conversion: The best way to earn higher conversion can be done by writing good content. The more it will appeal to people, the more traffic will be earned by your website. It is a win-win strategy.
• Establishes Authority: Let the content speak for you and do the major talking! Believe it or not, but if you are regularly writing content on your social media accounts or website then you are increasing your chances of building a brand identity for your business. Why? Because being online matters!
• SEO- This is the most important reason when the practical aspects of writing content are taken into consideration. With such a big role that content plays for SEO, let’s read about it in a separate dedicated section.
• So what are you waiting for? Jump into the next section…

Importance of Content Creation in SEO

 

Well if you ever thought of SEO in separation from content writing, then this was probably your biggest mistake!

Yes, these two are interrelated as they form an action reaction chain.

What exactly is SEO?

 

SEO is a part of digital marketing that helps business and online platforms gain better online presence. How? This is done by getting the experts optimize a website so that it ranks higher on the search engine and people find it easily on the first page of Google. While there are so many things that work behind it, Content is surely one wholesome criteria.

SEO Content Creation is the way of writing a content in a manner that it makes a higher rank onto the search engine. Keywords play a crucial role in this.

You can add these keywords a number of times and optimize your content creation for better ranking through it. But wait, don’t just smash these keywords anywhere. Placing plays a crucial role in here! Make sure you place them when needed!

Here are some other key benefits of content creation, in relation to SEO:

• Google Needs Content- First things first! What will Google rank if you do not have anything? Content Creation is the sole foundation and without it you won’t have anything worthy to put online. Write content and feed Google with something it can rank!

• Quality Content Creation Generates High CTR – Google is a little biased for better CTR. It is a really crucial factor to rank your website onto the top searches. The more users and visitors click on the link, the more are your chances of getting higher ranking on the search engine.

• Quality Content Helps You Generate Backlinks – One of the best way to get better with SEO is to generate as many backlinks you can. With backlinks, you get better at getting recognized in your domain. People see you as a credible company and not a fuss anymore. Thus with trust comes more chances of you seeing your website surface on the search engine in the top results.

• Keywords Get Packed Into Content – Keywords are really important when it comes to SEO. These are the words that the users will type whenever they will make an entry into the search box. Targeting those as keywords can help you gain better rank on the search engine.
• Chances of Sharing- If you have put a content online, then there are chances that people will see it and maybe share it if they like. If that is the case, then the chances of you getting in front of people’s eyes increase i.e. your rank will improve automatically!

Conclusion

Content Creation is the King is rightly said. Without it, your mansion will be devoid of a strong foundation. Build up strong content and use it in the right direction. Now you know how a good content can bring you perks of SEO. That means double benefits from the same arrow!

Isn’t it cool!

Start off with your new content strategy and make sure you create great content write-up to engage your readers in a prospective manner.

GOOD LUCK TO YOU!

Social Media Advertising is a must-have in your bucket if you really want to reach out to a targeted audience and that too real quick. And what is probably the best about it, that you get organic leads through it, no money no facade, only loyal following with little input and the right strategy from your side.

Content marketing comes up first in the list, but here we want to focus on how to do things right. There is a lot more than the content that you need for social media advertising. Planning, implementation, and monitoring results can help you fetch the most out of social media platforms.

In this blog, we will help you out with effective tips and suggestions to follow for Social Media Advertising that can prove to be beneficial for your business. So people, read on…

 

11 Social Media Advertising Tips to follow in 2020

 

• Tip 1 – Pick the Right Platform

First goes first. Like things happen in the right place and at the right time, the same goes for digital marketing. You need to pick the right platform to deliver your ideas and strategies to your people. Why is it essential? The message that you wish to share with your audience becomes lost without it.

If you don’t publish the right message on the right platform at the right time, you won’t find the right audience. It’s essential that every message you send is crafted for your target audience and posted on the platform that makes the most sense.

 

• Tip 2– Use an Engagement Tracker to Optimize Engagement

Engagement is not just for the hearsay. The earlier you’ll realize it, the more you’ll know the importance of it. Use the best engagement tracker available from the lots.

On your part, keep up with your Facebook ads and get the maximum results from there. Use the right tool and engage with the analytics of your progress report on engagement. This will not only save a lot of time but also help in keeping your audience happy.

 

• Tip 3 – Continually Explore New Ways to Increase Conversions

 

If you have been on social media then you probably know how the world changes on social media platforms. Apps come up with new features and updates just keep the engagement factor going. Right? Of late Instagram released 7 new features for all the users. Why do people do that? Well, it is just a way to evolve new ways of getting in touch with people. This improves the conversion rate as well, so why not do it?

 

• Tip 4 – Push Beyond Your Comfort Zone With Advanced Tactics

Do you think of the entire exercise of marketing as a no brainer? You must think from all directions and see what will work the best for your business. So do not ever settle back and dive into the comfort of your comfort zone. That is a deadly end. Hon your skills, prepare well for competitions in the marketing world, and try to learn from your setbacks.

Leave the stale tactics of advertising and jump on the advanced ways of advertising because what will keep your product floating

 

• Tip 5 – Develop a Powerful Strategy

Great success comes in your hand with a great strategy. You might have an amazing plan in your mind, but staggering on the strategy can sink your dreams like titanic. Come up with a good strategy, spend time on it, and see if formulated what goods it will bring to your business.

It is a dynamic tool in the field of marketing. Develop on it and allow it to bring colors to your social media advertising.

 

• Tip 6 – Avoid Audience Overlap

Yes, folks, audience overlap is a huge mistake. It is like you are keeping duplicate files on your mobile and worrying about the space. Not done, right? Audience overlap happens when marketers spend money on two or more sets that target the same audience. No brand should engage in this wasteful activity. Think about your targetted audience and cater to their needs using one campaign or advertisement.

 

 

• Tip 7 – Don’t Misread Your Reporting

Data is important because it gives you concrete insight into your performance. But if you are reading it incorrectly? This way you might even misread your progress of past months. Make sure you give a lot of time reading your data wisely. Track your progress using tools, don’t think that you can manually do this because you are good at mathematics. Always remember, poor data interpretation leads to poorer decisions in the future!

 

• Tip 8 – Create Better Graphics for Your Ads

Graphics speak louder than words, you agree? Mostly the main thing that catches the attention of a visitor is the visuals, not the words written on it. The graphic is the invite to interest people to read. Thus focus on the graphics that you are using as a tool for social media marketing. This way you will improve your performance from average to outstanding.

 

• Tip 9 – Build Better Landing Pages for Your Ads

Creating a landing page enhances your customer’s understanding. You might have come across pages with amazing content written from top to bottom, but clicking on a link becomes a mistake for you. Why? Because they direct you to some irrationally boring and irrelevant landing pages. Don’t spoil your customer’s experience by doing this. In this way, you will spill water on your content as well.

 

• Tip 10 – Track Cart Abandonment

Spare not the abandoned cart? Do you know how much input goes into making a buyer wishlist his favorite things on an e-commerce website? Be wise and act on what you have. Use ways to instill people to act upon their cart. Or take a review from it and see what are the individual interests of people.

 

• Tip 11 – Use Social Media to Keep Customers Happy

All in all, social media is the real platform to interact with your customers. It is popular among teens and quite a favorite of all. Redefine your marketing strategy and try to format interaction with people on social media accounts, right now! That way your business will progress and you will be warmly remembered by your favorite buyers and customers on platforms like Instagram, Facebook, Twitter, etc.

 

Final Words!

Hey there folks, now you know all the big talks around social media. With this comprehensive guide, you must have understood that it is not only a platform to do just chat with people and friends but it has a huge potential to grow your business manifolds.

With our tips and suggestions, we are sure we have enlightened you. Take a look at these tips and try to formulate them in your social media advertising, now! We are sure there is a lot in stock for you.

HAPPY SOCIAL MEDIA MARKETING!

Good Luck!

Why Content Marketing Is Important For Your Business?

In the present time, it’s very important for any business to have a strong online presence. Afterall, we’re living in the Information Age, where almost everything is governed by the Internet.

But how can you build a strong online presence?

Although there is more than one way, the best and the most effective is “content marketing”.

Customers today have turned smarter than before. Paid ads and emotional gestures work instantly and will benefit in generating sales but for firm stand and branding, content marketing is the key.

“Mutual loyalty” is what your customers want. And “mutual loyalty” is what you need.

Content Marketing can easily help you build this loyalty. However, not all contents work. You need to have a proper content marketing strategy to make your content work for you. This comprises various factors including SEO.

In this article, we’ll be discussing some important reasons for why Content Marketing should be your top marketing strategy to grow your business.

What is Content Marketing? and 

Content Marketing is a marketing strategy that aims to connect to its target audience by creating as well as sharing valuable and relevant content online. This content can be in the form of a blog, article, video, podcast, infographics, etc.

1.   Content Marketing Can Turn Your Small Business Into a Brand.

Small businesses often find it hard to compete with the bigger brands and sustain in the market. But choosing content marketing as your top strategy gives you a greater control on this competition.

You need not fear the big brands that are already on the top. Make your content relevant and informative. And that’s all that matters. The more people find your content helpful, the more free they will feel to take your services.  

Hence, to generate brand-awareness, you must follow proper content marketing strategy. It’s quite important to create more and more content that ranks.

2.   Improves Visibility

In the digital world, Google is everyone’s personal advisor. Whether it’s buying a product or learning to use it, we visit Google first. Hence, it’s very important to be at the top of Google SERPs.

How can you do that?

By creating high quality content. At present, 77% of companies say they have a content marketing strategy.

It’s because the reputation of a business is judged by the quality of the content that it creates. A big problem that small businesses face is that they fail to come in front of their customers. That is why they never get enough attention or recognition among the masses. But with content marketing this problem can be easily solved. Creating high quality content by keeping SEO & other factors in mind can help you get on the top of the Google SERPs. Thus, increasing your visibility.

3.   Enhanced Chances of Lead Generation

Content is a quite effective tool to engage your targeted audience and make them your customers. A quality content has more influence on your audience than any paid tactics. It’s more like a conversation between your customers and your brand. The more you solve their problems, the greater will be the trust between the two. If the reader can trust your brand, he is more likely to be your customer.

Moreover, well-optimised quality contents have higher chances to be found. Thus, it can drive more traffic. And this improves the chances of generating leads.

4.  Make Your Business Last Longer

Most small businesses die within a few years of their start. They only struggle to build authority and fail ultimately. So, what can you do to increase your business’s lifespan?

One of the easiest and effective ways is to switch to content marketing. When you showcase your expertise through your content, the credibility of your brand increases.

Remember, it’s the customer who makes or breaks a business’s future. Through content marketing you get a chance to build long-lasting relationships with your customers. Once you succeed in doing so, no one can stop your business from flourishing. Customer’s trust and support is all you need.

5. Less Investment, Greater Return

According to Content Marketing Institute, content marketing is 62% cheaper than outbound marketing and generates three times more leads.

 If you are starting at low-budget, content marketing can be the best strategy for you. You don’t need a lot of money and resources to start with content marketing. In fact, in many ways it is better than paid advertisements. The customers that you gain through content marketing are much more reliable than the ones who come through an ad.

Also, you won’t have to invest so much in promotions. With content marketing, you easily drive followers to your social media accounts. If your content has quality and is likeable, your users will automatically share and promote it across various social-media platforms.

Conclusion

All in all, content is king. I hope this article helped you understand that. Quality contents can do wonders for your business. But yeah, it’s quite important to be consistent. Quality and consistency are the key factors in content marketing. So, be very careful with both of them. And if you still haven’t started using “content marketing” for your business, start now. Let us know your experience!

About the author:

Sanya Singh  – Co-Founder of NxtDecade, a growing platform with futuristic blogs on various aspects of business and marketing. Connect with her on Twitter and LinkedIn.

Digital marketing is about marketing a business or brand digitally. We all know that over the past 10 years, technology has developed rapidly. And the mobile phone is a great invention. According to a survey, until June 30, 2019, 4,536,248,808 people use smartphones. So it’s good news to market a product through digital marketing in many ways. With this marketing, you can not only save your money but also save additional effort. Digital Notebook is the growing platform of our experts with expertise where we help you in digital marketing.

• Digital marketing is nothing new. Ever since the Internet was launched. Digital marketing is not just activities. A term used for joint marketing activities and strategies.
• Digital marketing is a set of marketing techniques used to connect with a target audience using various digital channels.
• Digital marketing has many advantages over traditional marketing.
• Digital marketing allows brands to target specific audiences at the lowest possible cost.
• Digital marketing is not limited to promoting your business. Talked more about how you can connect with your target audience, potential customers, and your existing customers.
• Digital marketing can also be used for better customer services and pleasing customers.
• In my digital marketing tutorial you will find how brands use digital marketing to connect with their existing customers

Primarily digital marketing is divided into two major parts.

1. Search Engine Marketing

2. Social Media Marketing

As we now know Digital India, the marketing process plays a major role in our daily lives through digital platforms. Today, our lives and lifestyles have changed so much that we are most dependent on digital media. The market has started changing so much that many of us want to buy/buy the first review of a product, whether we prefer to buy it online or offline. The platform has brought about a complete change in marketing strategies and techniques for marketing a product or promoting a business.

Marketing a product / service on a digital medium such as search engines, social media sites such as Facebook, Twitter, Instagram, YouTube, etc. It is now considered a very powerful strategy to gain awareness, traffic, branding, leads. Because our country is changing digitally, our marketing sector is also changing digitally.