How to Use Google Question Hub and How It Works?

Google added a new tool that is google question hub. Here we are describing about the google question hub Believe me, nothing can fascinate us when it comes to technology other than the greatest invention- GOOGLE! Yes, just imagine what you would have done without it. You would have to take a long walk to see the nearby cafes, go by foot or car to buy medicines even when you are ill, and yes not to forget how impeccably Google helps you complete your college assignment. Because of all this and a lot more reasons, Google has a special space in our hearts. If there is one place for the ultimate Google Search Engine, another brilliant tool that has now come up is Google Question Hub. Don’t know what that is? Let me tell you a secret, you might actually be using it. Yes! That’s true. Let’s understand what Google Question Hub Tool is! Read onwards…

What is Google Question Hub?

Are there questions that Google search engine can’t answer? Here is a solution- Google Question Hub

It is a platform developed by Google which mainly focuses on the unattended questions on the internet. What sort of questions are these?

Well, there are the questions that people as and which do not have an answer available. This can be of great help to bloggers and content writers.

However, as of now, this cool tool is available in three countries only! What are these? Those countries are India, Indonesia, and Nigeria. This means it is only available in a few languages namely- English, Hindi, and Bahasa Indonesia.

What is the use of Google Question Hub?

Well, now a major population of the world has access to the internet. Coming down to these three countries, let’s suppose majoritively people surf the internet on day to day basis in these question. But when it comes to language, there is a missing link. People often try typing in their mother tongue only to find information and blogs in a different mother tongue. Have you ever felt that?

Let’s see this through an example. Hindi is the most commonly used language in India. There are a lot of people who type their questions into the search bar in Hindi. How many people will find the blogs on that topic in Hindi? Well, only a few… a very few!

Now I think the whole purpose of Google Question Hub is getting clear! Through this tool, Google is trying to fill the gap.

How Does Google Question Hub Works?

You all must be thinking like Google knows everything. Time to clear this misunderstanding!

You are wrong.

Do you know that 15% of the questions on daily basis are never asked on Google before? That’s weird, right?

Yes! With that, there are so many questions that Google doesn’t have answers for. It can save content writers from getting their brains into this thing of generating new and fresh ideas that too daily. Imagine if you find the treasure of the questions that people ask more frequently. How wonderful will that be? Not only that but it increases your chances to be seen because as of now only a little or nil is written about them.   you will be able to find.

So Google figures out all the questions that people ask on regular basis and puts them in one place and that is the Google Question Hub. How does it work?

Just enter a keyword and Google will show you what all questions are asked on the daily basis about it and let you know that! So just type in the topic and find all the questions.

What to Use Google Question Hub?

Without further ado, dive into the features that are there in this content idea generator tool:

Search- Just enter a keyword into the search space and find the questions that is frequently asked by users. Google will show you all the list of questions (100 at a time) you.

Export to CSV- With all the questions with you, you can export these to your system by pressing the button Export to CSV. However, you can only export 100 questions at a time.

Star Questions- You can now star any of the questions you feel are important or the ones that you can work on later. This saves you from piling your system with questions by enabling you to star any of these anytime! Stared questions have a separate dedicated tab for view it later.

Add Questions- On the left side of the screen, there is a tab for Add Questions. Here is where you need to add the questions that are related to your topic.

History- History like always, will bring back all the search results and inquiries made into the search bar of Google Question Hub.

Setting- The setting option available on the screen will help you select the language in which you want it to use. You can select to keep or delete the activity. Also if you want to delete your account, you know where to go!

Send Feedback- Here is the last but not the least option, Send Feedback. Like every developing concept needs feedback from its users, likewise, feedback here too is important. Also, more importantly, the tool is in the beta version so Google needs feedback from the bloggers that are getting benefitted from it!

Google Question Hub- A Pioneer in Creating Fresh Content and Ideas For Writing!

Here is the greatest tool for content writers and to help them do away with the silly and not so smart activity of just thinking what people must be interested in. That way the results are not at all accurate. However, this tool can help you know exactly what questions are people asking. Not only this but these are the questions that are not answered by Google. Isn’t that great?

For these questions, there are no competitors. You alone and your content!

So, if you are a blogger and finding topics of people’s interest troubles you, you know how helpful can this tool prove to be!

So, people, we hope we have enlightened you a lot with this resourceful blog. Comment down below and let us know what do you think about it.

Good Luck Writing!

Digital Marketing might appear like something that has methodologies and strategies behind it. No doubt it is true. But let’s not forget content that forms the base of digital marketing. Be it anything, Content Creation is the starter. Like you cannot run onto the main course without getting a taste of the starters, likewise Content Creation is the priority!

When it comes to digital marketing, content Creation is something that does the real conversation. People get to know who you are and even why you should go for that particular brand- all is done by content. Wait… Are you thinking of content Creation as the textual part, the one that appears in the paragraph? No! You are doing a mistake here. Content Creation is a digital term. It comprises text, images, videos, gifs, and everything that makes your posting or blog complete!

Well, now maybe you know why is it important.

That’s not it! There are many reasons why you should be focusing on the content. Check out our next section and figure out the most important reasons for good content Creation. Read onwards…

Importance of Content Creation in Digital Marketing

• Telling about your brand – In what other possible ways can you tell about your business? The simplest way to do it is by creating content. Write about a certain topic and drop hints about who you are and in what ways you can prove to be of use to them.
• Educating Audience: Writing is imparting information. The best blogs have something to say to the readers. For digital marketers, educating the audience and telling them how to go about firming their position in the marketplace comes only with content Creation!
• Advising: Alongside informing your readers about a topic, help them by giving honest advice. Tell them what to take care of while making a buying choice and guide their decision making.
• The fuel of Social Media Strategies: Your business needs to do the real taking with your consumers if you want to stay relevant and recognized in the market. Yes! For this, you need to develop engaging content and maintain social media accounts to connect with your customers.
• Keywords: Keywords that are used in the content help businesses gain visibility. Without it, your rank on the search engines can dwindle.
• Earn Conversion: The best way to earn higher conversion can be done by writing good content. The more it will appeal to people, the more traffic will be earned by your website. It is a win-win strategy.
• Establishes Authority: Let the content speak for you and do the major talking! Believe it or not, but if you are regularly writing content on your social media accounts or website then you are increasing your chances of building a brand identity for your business. Why? Because being online matters!
• SEO- This is the most important reason when the practical aspects of writing content are taken into consideration. With such a big role that content plays for SEO, let’s read about it in a separate dedicated section.
• So what are you waiting for? Jump into the next section…

Importance of Content Creation in SEO

Well if you ever thought of SEO in separation from content writing, then this was probably your biggest mistake!

Yes, these two are interrelated as they form an action reaction chain.

What exactly is SEO?

Digitalnotebbok.in

SEO is a part of digital marketing that helps business and online platforms gain better online presence. How? This is done by getting the experts optimize a website so that it ranks higher on the search engine and people find it easily on the first page of Google. While there are so many things that work behind it, Content is surely one wholesome criteria.

SEO Content Creation is the way of writing a content in a manner that it makes a higher rank onto the search engine. Keywords play a crucial role in this.

You can add these keywords a number of times and optimize your content creation for better ranking through it. But wait, don’t just smash these keywords anywhere. Placing plays a crucial role in here! Make sure you place them when needed!

Here are some other key benefits of content creation, in relation to SEO:

• Google Needs Content- First things first! What will Google rank if you do not have anything? Content Creation is the sole foundation and without it you won’t have anything worthy to put online. Write content and feed Google with something it can rank!

• Quality Content Creation Generates High CTR – Google is a little biased for better CTR. It is a really crucial factor to rank your website onto the top searches. The more users and visitors click on the link, the more are your chances of getting higher ranking on the search engine.

• Quality Content Helps You Generate Backlinks – One of the best way to get better with SEO is to generate as many backlinks you can. With backlinks, you get better at getting recognized in your domain. People see you as a credible company and not a fuss anymore. Thus with trust comes more chances of you seeing your website surface on the search engine in the top results.

• Keywords Get Packed Into Content – Keywords are really important when it comes to SEO. These are the words that the users will type whenever they will make an entry into the search box. Targeting those as keywords can help you gain better rank on the search engine.
• Chances of Sharing- If you have put a content online, then there are chances that people will see it and maybe share it if they like. If that is the case, then the chances of you getting in front of people’s eyes increase i.e. your rank will improve automatically!

Conclusion

Content Creation is the King is rightly said. Without it, your mansion will be devoid of a strong foundation. Build up strong content and use it in the right direction. Now you know how a good content can bring you perks of SEO. That means double benefits from the same arrow!

Isn’t it cool!

Start off with your new content strategy and make sure you create great content write-up to engage your readers in a prospective manner.

GOOD LUCK TO YOU!

Why Content Marketing Is Important For Your Business?

In the present time, it’s very important for any business to have a strong online presence. Afterall, we’re living in the Information Age, where almost everything is governed by the Internet.

But how can you build a strong online presence?

Although there is more than one way, the best and the most effective is “content marketing”.

Customers today have turned smarter than before. Paid ads and emotional gestures work instantly and will benefit in generating sales but for firm stand and branding, content marketing is the key.

“Mutual loyalty” is what your customers want. And “mutual loyalty” is what you need.

Content Marketing can easily help you build this loyalty. However, not all contents work. You need to have a proper content marketing strategy to make your content work for you. This comprises various factors including SEO.

In this article, we’ll be discussing some important reasons for why Content Marketing should be your top marketing strategy to grow your business.

What is Content Marketing? and 

Content Marketing is a marketing strategy that aims to connect to its target audience by creating as well as sharing valuable and relevant content online. This content can be in the form of a blog, article, video, podcast, infographics, etc.

1.   Content Marketing Can Turn Your Small Business Into a Brand.

Small businesses often find it hard to compete with the bigger brands and sustain in the market. But choosing content marketing as your top strategy gives you a greater control on this competition.

You need not fear the big brands that are already on the top. Make your content relevant and informative. And that’s all that matters. The more people find your content helpful, the more free they will feel to take your services.  

Hence, to generate brand-awareness, you must follow proper content marketing strategy. It’s quite important to create more and more content that ranks.

2.   Improves Visibility

In the digital world, Google is everyone’s personal advisor. Whether it’s buying a product or learning to use it, we visit Google first. Hence, it’s very important to be at the top of Google SERPs.

How can you do that?

By creating high quality content. At present, 77% of companies say they have a content marketing strategy.

It’s because the reputation of a business is judged by the quality of the content that it creates. A big problem that small businesses face is that they fail to come in front of their customers. That is why they never get enough attention or recognition among the masses. But with content marketing this problem can be easily solved. Creating high quality content by keeping SEO & other factors in mind can help you get on the top of the Google SERPs. Thus, increasing your visibility.

3.   Enhanced Chances of Lead Generation

Content is a quite effective tool to engage your targeted audience and make them your customers. A quality content has more influence on your audience than any paid tactics. It’s more like a conversation between your customers and your brand. The more you solve their problems, the greater will be the trust between the two. If the reader can trust your brand, he is more likely to be your customer.

Moreover, well-optimised quality contents have higher chances to be found. Thus, it can drive more traffic. And this improves the chances of generating leads.

4.  Make Your Business Last Longer

Most small businesses die within a few years of their start. They only struggle to build authority and fail ultimately. So, what can you do to increase your business’s lifespan?

One of the easiest and effective ways is to switch to content marketing. When you showcase your expertise through your content, the credibility of your brand increases.

Remember, it’s the customer who makes or breaks a business’s future. Through content marketing you get a chance to build long-lasting relationships with your customers. Once you succeed in doing so, no one can stop your business from flourishing. Customer’s trust and support is all you need.

5. Less Investment, Greater Return

According to Content Marketing Institute, content marketing is 62% cheaper than outbound marketing and generates three times more leads.

 If you are starting at low-budget, content marketing can be the best strategy for you. You don’t need a lot of money and resources to start with content marketing. In fact, in many ways it is better than paid advertisements. The customers that you gain through content marketing are much more reliable than the ones who come through an ad.

Also, you won’t have to invest so much in promotions. With content marketing, you easily drive followers to your social media accounts. If your content has quality and is likeable, your users will automatically share and promote it across various social-media platforms.

Conclusion

All in all, content is king. I hope this article helped you understand that. Quality contents can do wonders for your business. But yeah, it’s quite important to be consistent. Quality and consistency are the key factors in content marketing. So, be very careful with both of them. And if you still haven’t started using “content marketing” for your business, start now. Let us know your experience!

About the author:

Sanya Singh  – Co-Founder of NxtDecade, a growing platform with futuristic blogs on various aspects of business and marketing. Connect with her on Twitter and LinkedIn.

Search engine optimization or SEO is a process by which the quantity and quality of traffic to a web site can be improved. The higher ranked sites are on search engine result pages (SERP), the more visitors a website naturally gets. The ultimate goal of SEO is to get high volume and quality traffic to your website.

Black Hat SEO 

Black Hat SEO attempts to improve rankings in ways that are not approved by search engines and that use deception. Black Hat SEO goes against current search engine guidelines. Here is a list of some black hat techniques used to mislead a website’s ranking:

• Keyword stuffing – using keywords highly on your website
• Invisible Text – Putting a list of keywords in white text on a white background that will be invisible to visitors but can be read by search engines
• Doorway page – fake page that user will never see
• Duplicate Content – Posting the same content to multiple locations on your website
• Link farming – Other companies promise that you will post a link on their website if they post a link for you

If you are caught using black hat techniques, your site may be banned from low ranking or result page.

White HAT SEO

On the other hand, White Hat SEO refers to the use of good practice methods to achieve high rankings. They are transparent and comply with search engine guidelines.

White HAT techniques include:

• Researching and analyzing the usefulness and functionality of your audience, your website and your site metrics
• Rewrite the meta data to include more relevant information
• Improving your content to include more keywords and keep people on your page
• Redesign to make your website more attractive and functional

White Hat SEO focuses on readability, content relevance, well-designed structure, and well-written content. When used properly, it can rank your site high using ethical techniques, good content, and appropriate keywords.

If you are a small business owner, you should use SEO to build a strong web presence and crack your competitions to get new customers for your business and take it to the next level.

SEO helps small business owners create fast, robust, and user-friendly websites that rank higher in search engines, which in turn helps bring more qualified potential customers to their sites and ultimately  increases conversion rates. as search engine users are more likely to trust a site that are on first page of search engine results pages (SERPs) than brands who are not.

For example – If you are a gynecologist in delhi, you would like to be ranking for the keyword phrase “gynecologist in delhi”.

Benefits of SEO for Small Businesses :

User-Friendly Websites

SEO will help small business owners create a faster, smoother, and user-friendlier website.Well-structured, clean and untouched websites force a casual visitor to stay longer, which reduces bounce rate and increases page views.

Bring in MORE Customers

Businesses that have a SEO optimized website bring MORE customers and grow as twice as fast than businesses who do not have one.SEO is probably the most efficient and affordable marketing strategy that exists today. Moreover, it will only bring in customers who are actively seeking to find your product or service!If you’re willing to spend few hours of time, energy, and small amount of money, SEO will help brings “targeted” traffic to your website.

 Build Brand Awareness

When your site appears on the first page of major search engines like Google, Yahoo, and Bing, your potential customers are more likely to trust your brand when they search for a particular term rather than other brands in which A strong web does not have presence.This is why small businesses who want to expand better brand awareness (either locally or nationally) want to invest in SEO and start achieving top rankings for key terms related to their business.

Digital marketing is about marketing a business or brand digitally. We all know that over the past 10 years, technology has developed rapidly. And the mobile phone is a great invention. According to a survey, until June 30, 2019, 4,536,248,808 people use smartphones. So it’s good news to market a product through digital marketing in many ways. With this marketing, you can not only save your money but also save additional effort. Digital Notebook is the growing platform of our experts with expertise where we help you in digital marketing.

• Digital marketing is nothing new. Ever since the Internet was launched. Digital marketing is not just activities. A term used for joint marketing activities and strategies.
• Digital marketing is a set of marketing techniques used to connect with a target audience using various digital channels.
• Digital marketing has many advantages over traditional marketing.
• Digital marketing allows brands to target specific audiences at the lowest possible cost.
• Digital marketing is not limited to promoting your business. Talked more about how you can connect with your target audience, potential customers, and your existing customers.
• Digital marketing can also be used for better customer services and pleasing customers.
• In my digital marketing tutorial you will find how brands use digital marketing to connect with their existing customers

Primarily digital marketing is divided into two major parts.

1. Search Engine Marketing

2. Social Media Marketing

As we now know Digital India, the marketing process plays a major role in our daily lives through digital platforms. Today, our lives and lifestyles have changed so much that we are most dependent on digital media. The market has started changing so much that many of us want to buy/buy the first review of a product, whether we prefer to buy it online or offline. The platform has brought about a complete change in marketing strategies and techniques for marketing a product or promoting a business.

Marketing a product / service on a digital medium such as search engines, social media sites such as Facebook, Twitter, Instagram, YouTube, etc. It is now considered a very powerful strategy to gain awareness, traffic, branding, leads. Because our country is changing digitally, our marketing sector is also changing digitally.