Digital Marketing might appear like something that has methodologies and strategies behind it. No doubt it is true. But let’s not forget content that forms the base of digital marketing. Be it anything, Content Creation is the starter. Like you cannot run onto the main course without getting a taste of the starters, likewise Content Creation is the priority!

When it comes to digital marketing, content Creation is something that does the real conversation. People get to know who you are and even why you should go for that particular brand- all is done by content. Wait… Are you thinking of content Creation as the textual part, the one that appears in the paragraph? No! You are doing a mistake here. Content Creation is a digital term. It comprises text, images, videos, gifs, and everything that makes your posting or blog complete!

Well, now maybe you know why is it important.

That’s not it! There are many reasons why you should be focusing on the content. Check out our next section and figure out the most important reasons for good content Creation. Read onwards…

Importance of Content Creation in Digital Marketing

• Telling about your brand – In what other possible ways can you tell about your business? The simplest way to do it is by creating content. Write about a certain topic and drop hints about who you are and in what ways you can prove to be of use to them.
• Educating Audience: Writing is imparting information. The best blogs have something to say to the readers. For digital marketers, educating the audience and telling them how to go about firming their position in the marketplace comes only with content Creation!
• Advising: Alongside informing your readers about a topic, help them by giving honest advice. Tell them what to take care of while making a buying choice and guide their decision making.
• The fuel of Social Media Strategies: Your business needs to do the real taking with your consumers if you want to stay relevant and recognized in the market. Yes! For this, you need to develop engaging content and maintain social media accounts to connect with your customers.
• Keywords: Keywords that are used in the content help businesses gain visibility. Without it, your rank on the search engines can dwindle.
• Earn Conversion: The best way to earn higher conversion can be done by writing good content. The more it will appeal to people, the more traffic will be earned by your website. It is a win-win strategy.
• Establishes Authority: Let the content speak for you and do the major talking! Believe it or not, but if you are regularly writing content on your social media accounts or website then you are increasing your chances of building a brand identity for your business. Why? Because being online matters!
• SEO- This is the most important reason when the practical aspects of writing content are taken into consideration. With such a big role that content plays for SEO, let’s read about it in a separate dedicated section.
• So what are you waiting for? Jump into the next section…

Importance of Content Creation in SEO

Well if you ever thought of SEO in separation from content writing, then this was probably your biggest mistake!

Yes, these two are interrelated as they form an action reaction chain.

What exactly is SEO?

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SEO is a part of digital marketing that helps business and online platforms gain better online presence. How? This is done by getting the experts optimize a website so that it ranks higher on the search engine and people find it easily on the first page of Google. While there are so many things that work behind it, Content is surely one wholesome criteria.

SEO Content Creation is the way of writing a content in a manner that it makes a higher rank onto the search engine. Keywords play a crucial role in this.

You can add these keywords a number of times and optimize your content creation for better ranking through it. But wait, don’t just smash these keywords anywhere. Placing plays a crucial role in here! Make sure you place them when needed!

Here are some other key benefits of content creation, in relation to SEO:

• Google Needs Content- First things first! What will Google rank if you do not have anything? Content Creation is the sole foundation and without it you won’t have anything worthy to put online. Write content and feed Google with something it can rank!

• Quality Content Creation Generates High CTR – Google is a little biased for better CTR. It is a really crucial factor to rank your website onto the top searches. The more users and visitors click on the link, the more are your chances of getting higher ranking on the search engine.

• Quality Content Helps You Generate Backlinks – One of the best way to get better with SEO is to generate as many backlinks you can. With backlinks, you get better at getting recognized in your domain. People see you as a credible company and not a fuss anymore. Thus with trust comes more chances of you seeing your website surface on the search engine in the top results.

• Keywords Get Packed Into Content – Keywords are really important when it comes to SEO. These are the words that the users will type whenever they will make an entry into the search box. Targeting those as keywords can help you gain better rank on the search engine.
• Chances of Sharing- If you have put a content online, then there are chances that people will see it and maybe share it if they like. If that is the case, then the chances of you getting in front of people’s eyes increase i.e. your rank will improve automatically!

Conclusion

Content Creation is the King is rightly said. Without it, your mansion will be devoid of a strong foundation. Build up strong content and use it in the right direction. Now you know how a good content can bring you perks of SEO. That means double benefits from the same arrow!

Isn’t it cool!

Start off with your new content strategy and make sure you create great content write-up to engage your readers in a prospective manner.

GOOD LUCK TO YOU!

Why Content Marketing Is Important For Your Business?

In the present time, it’s very important for any business to have a strong online presence. Afterall, we’re living in the Information Age, where almost everything is governed by the Internet.

But how can you build a strong online presence?

Although there is more than one way, the best and the most effective is “content marketing”.

Customers today have turned smarter than before. Paid ads and emotional gestures work instantly and will benefit in generating sales but for firm stand and branding, content marketing is the key.

“Mutual loyalty” is what your customers want. And “mutual loyalty” is what you need.

Content Marketing can easily help you build this loyalty. However, not all contents work. You need to have a proper content marketing strategy to make your content work for you. This comprises various factors including SEO.

In this article, we’ll be discussing some important reasons for why Content Marketing should be your top marketing strategy to grow your business.

What is Content Marketing? and 

Content Marketing is a marketing strategy that aims to connect to its target audience by creating as well as sharing valuable and relevant content online. This content can be in the form of a blog, article, video, podcast, infographics, etc.

1.   Content Marketing Can Turn Your Small Business Into a Brand.

Small businesses often find it hard to compete with the bigger brands and sustain in the market. But choosing content marketing as your top strategy gives you a greater control on this competition.

You need not fear the big brands that are already on the top. Make your content relevant and informative. And that’s all that matters. The more people find your content helpful, the more free they will feel to take your services.  

Hence, to generate brand-awareness, you must follow proper content marketing strategy. It’s quite important to create more and more content that ranks.

2.   Improves Visibility

In the digital world, Google is everyone’s personal advisor. Whether it’s buying a product or learning to use it, we visit Google first. Hence, it’s very important to be at the top of Google SERPs.

How can you do that?

By creating high quality content. At present, 77% of companies say they have a content marketing strategy.

It’s because the reputation of a business is judged by the quality of the content that it creates. A big problem that small businesses face is that they fail to come in front of their customers. That is why they never get enough attention or recognition among the masses. But with content marketing this problem can be easily solved. Creating high quality content by keeping SEO & other factors in mind can help you get on the top of the Google SERPs. Thus, increasing your visibility.

3.   Enhanced Chances of Lead Generation

Content is a quite effective tool to engage your targeted audience and make them your customers. A quality content has more influence on your audience than any paid tactics. It’s more like a conversation between your customers and your brand. The more you solve their problems, the greater will be the trust between the two. If the reader can trust your brand, he is more likely to be your customer.

Moreover, well-optimised quality contents have higher chances to be found. Thus, it can drive more traffic. And this improves the chances of generating leads.

4.  Make Your Business Last Longer

Most small businesses die within a few years of their start. They only struggle to build authority and fail ultimately. So, what can you do to increase your business’s lifespan?

One of the easiest and effective ways is to switch to content marketing. When you showcase your expertise through your content, the credibility of your brand increases.

Remember, it’s the customer who makes or breaks a business’s future. Through content marketing you get a chance to build long-lasting relationships with your customers. Once you succeed in doing so, no one can stop your business from flourishing. Customer’s trust and support is all you need.

5. Less Investment, Greater Return

According to Content Marketing Institute, content marketing is 62% cheaper than outbound marketing and generates three times more leads.

 If you are starting at low-budget, content marketing can be the best strategy for you. You don’t need a lot of money and resources to start with content marketing. In fact, in many ways it is better than paid advertisements. The customers that you gain through content marketing are much more reliable than the ones who come through an ad.

Also, you won’t have to invest so much in promotions. With content marketing, you easily drive followers to your social media accounts. If your content has quality and is likeable, your users will automatically share and promote it across various social-media platforms.

Conclusion

All in all, content is king. I hope this article helped you understand that. Quality contents can do wonders for your business. But yeah, it’s quite important to be consistent. Quality and consistency are the key factors in content marketing. So, be very careful with both of them. And if you still haven’t started using “content marketing” for your business, start now. Let us know your experience!

About the author:

Sanya Singh  – Co-Founder of NxtDecade, a growing platform with futuristic blogs on various aspects of business and marketing. Connect with her on Twitter and LinkedIn.