As we now know Digital India, the marketing process plays a major role in our daily lives through digital platforms. Today, our lives and lifestyles have changed so much that we are most dependent on digital media. The market has started changing so much that many of us want to buy/buy the first review of a product, whether we prefer to buy it online or offline. The platform has brought about a complete change in marketing strategies and techniques for marketing a product or promoting a business.

Marketing a product / service on a digital medium such as search engines, social media sites such as Facebook, Twitter, Instagram, YouTube, etc. It is now considered a very powerful strategy to gain awareness, traffic, branding, leads. Because our country is changing digitally, our marketing sector is also changing digitally.